Exercise 32 – Text and Image

The board below outlines a variety of posters for movies, plays and places, as well as examples of objects used as letters.  In the case of the posters, the fonts used echo the theme of the movie or play or place.  There is a distinct sense of what the place or story is simply based on the text and style.

I particularly love the Metropolis letters going up and down the buildings to demonstrate the sheer volume that is a city.  The building structures are angular and distinct shapes, and the font reflects that shape but uses the landscape to give a sense of depth to the populated area.

The Mouln de la Galette has a beautiful flow to it that echoes the flow of the hair from the lady in the image.  Meanwhile the Gatsby font is embedded into a golden gate, giving the impression of extravagance and money.  Back to the future uses neon lights to demonstrate technology at the time, and the font is quite fluid but the joined writing and colours are perfect for neon lights.

West Side Story has a sense of weathered apartment blocks and concrete with height while the Tuck Shop font is an excellent nod to school shops and blackboards with chalk.

Star Wars has a beautiful fluid science fiction font style and the symmetry in the number and size of the letters balances the title very well.  Meanwhile on the extreme left we have animals built into the letters and then objects that demonstrate letters which could then be used to represent the collective form of the objects such as ‘buildings’ or ‘seats’ or ‘household objects’.

As a contrast the Merry Christmas illustration uses a variety of objects associated with the season and given a seasons greeting in a fresh way.  The SUV illustration is clever with the wheels added to give motion.  Coca Cola was included as it is a timeless font and flows beautifully from one word to another but it is very easily recognisable.  The Goonies font for the poster is a beautiful blocky type font that gives the impression of rocks and caves.  The poster is very dynamic and exciting and expresses such a sense of adventure and drama so the solid font on the poster is a great contrast.

text in posters

More examples – https://www.pinterest.ie/Superhilbo/exercise-32-text-and-image/

Text_sketches

The above are a range of fonts I tried to create to express the meaning of the word.  My favourite one is ‘invisible’ as it disappears towards the end and represents the literal meaning nicely.  Boom was ok but there are better ways to express it and I felt this was not fully realised.  As a sound effect in comics it is often expressed in a ‘loud’ manner.  Speed was the same, the second version worked okay but the first one wasn’t clear.

Rope was a successful font as the fluid motion spelling it worked nicely.  Fat looks like it is sweating and uncomfortable so that works but the balloon could be better.  Noodles work and slippy kinda works too.  Electric font would probably work better in a outline form rather than fully coloured in.  Slim and thin are similar but thin has a slightly stronger vibe to it.

For the fonts that are built into word and PS, the ones below were the fonts that jumped out at me as the clearest forms that express a theme, genre or adjective very clearly for me.

fonts

If I was using a font in my images I would carefully consider what the font needed to be and whether that complimented the illustration or not.  Sometimes a contrast is needed but when there are fonts that jar the image too much then it detracts from the image completely.

 

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