Exercise 9 – An objective drawing

For this exercise I chose shoes and within this category I chose the various type of styles that are put in it such as slippers, boots and heels.  I chose to engage with a variety of mediums to explore what would give the shoes a certain type of shine, finish or texture.

For the first image I used a standard black biro.  The paper was cheap sketchbook off white paper with a slightly rough finish.  The paper and biro worked well together and control of the pen was easy and I was able to get a good range of black tones from it.  The ink did smudge and the rough paper prevented it from being worse than it was.

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For the second image I used a HB pencil and built up the layers starting with a complete light grey layer or soft and light pencil and then graded it according to the shadows and layers of the fabric.  The texture was soft and the pencil allowed for that to come through.  A biro would have been too heavy handed for this type of texture.

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For the third image I tried colouring pencils and started with a background of the same colour as the shoe.  It didn’t work however, as the texture was meant to be smoother and the combination of rough paper and colour pencil just made it appear off.  A marker on a smooth paper would have worked better as the shoe was a vibrant red and striking with the shiny buttons on it.  This didn’t come across in the image.  Even trying a different pen and going over the image with a highlighter pen as an experiment just didn’t work.

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The last image was a selection of shoes and slippers.  They were chosen for the textures and the folds which gave them more character.  A brush pen was used for this and it worked very well on its own.  No colour was added as I liked the black and white finish with the strokes giving shadow and impressions of texture.  The black boots were a satin shine and not a high gloss so that was an interesting finish to express in just black brush pen strokes.

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Exercise 8 -Exploring drawing and painting

For this exercise I gathered a range of papers together and materials and created a sketchbook for the purpose of trying out drawings and paintings on a range of grades of paper.  The materials I used were patterned origami paper, colouring pencils, basic and more expensive, markers, inks and pens, paints and chalk pastels and pencils and a purple nail varnish.

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I also used different coloured paper ranging from patterned, sugar paper, silk and scrapbook paper.  The grades were very different and the quality as a result worked really well with certain materials and not so well with others.

For the cover I decided to cut up a range of origami paper that had various patterns on it.  I stuck the bits together, overlapping for ages until I got a slightly raised texture from it, and then I used the marker to colour in parts of it to separate the patterns and textures and highlight the overlaps.

Then I used a simple white pencil for the pattern inside the cover and a pattern origami paper that looked like rain for the simple image.  Tipp-ex was used to outline a figure in a boat on the sea.

I continued using pencil and ink for the next few pages and got some smooth finishes because of the silk paper.  This worked really well when using purple and yellow on the lavender paper.

When I went for the inks the paper wasn’t particularly strong so I kept it light and enjoyed the brush effects and fading out from it.  Swirling the paintbrush on a drop of the ink gave a glow like effect.

Next I tried out watercolour on the thicker paper, it wasn’t quite watercolour paper but it worked well with it.  The sugar paper was great with the white pencil but it had to be blunt in order to not tear into it.  The next page I used tipp-ex on an origami paper and biro to create the image.  It was okay.  The whiteboard markers worked nicely on the scrapbook paper and didn’t bleed much while the cheaper and thinner markers were good but again didn’t bleed much unless I kept it there too long.

By far my least favourite medium to work with was the chalk pastels.  I even tried using a pencil version and it just didn’t work for me.  I tried using it directly onto the page and then applying it with brush and a cotton bud and some cotton wool.  It just wasn’t for me.

The paper worked well with it and it was more to do with my own unwillingness to work with it.  The chalk gave me the same feeling as running nails down a blackboard so it won’t be revisited!

Acrylic paint splattered with a brush on the silk paper worked very well and gave a lovely dripping effect and watercolour finish.  On the handmade paper it was a disaster and I tried using a stamp and ink to give it some focus and shape but it was horrific.  I had tried the mirror effect by putting paint on one side and folding the page on it to get a mirror image.  The paper stuck and it was a mess.

With the image with the cardboard section in it I was trying out getting a hive effect using paint or pastel.  The pastel didn’t work and neither did the paint.  filling in the shape didn’t work and outlining it didn’t work either.  Spray paint would probably be best but I hadn’t any to hand.

For the last images I went back to the patterned paper and explored cutting them up again and arranging them in shapes and panels.  The tipp-ex and biro was also revisited and it gave me a finished looked that I was happy with.  Coloured pencil worked well again for the clouds while a cut out cloud stuck on worked well in the panel image.

 

Exercise 7 – 1950s Illustration

The brief asked for an illustration with a woman sitting in a chair in a room that reflected the 1950s typical style and would be used to demonstrate to a teenager what life was life then.

From this brief I interpreted that decor, colour, style, technology and quirky would be key words that needed to be reflected in the image.  Teenage audiences may not be aware of the type of technology available then, particularly in relation to music and television.  I also wanted to show the style of women in this era, to contrast with the style of today.  Lastly I wanted to include common patterns in the image along with a reference to the last part of the decade when looking to space and space designs influenced the style of interiors.

These images were sourced through http://www.gettyimages.com and google.ie.

The above images were used for a sample board for the type of style I wanted to try and achieve in my illustration.  A cartoon likeness and a sense of style and fun.  The aim was to keep the image light, energetic and colourful with a playful edge to it.

My spider diagram explored the words attached to the 1950s decade while my sketches were aimed at capturing a lightness to a character using strong shapes.  The room sketches were done in colour pencil and brush pen, but the finish didn’t come out as expected so a digital illustration was experimented with.

image of atomic wallpaper sourced at  http://wl.static.fotolia.com/jpg/00/54/51/02/400_F_54510249_V1zilTLwofAuItzjRB6Yuf3pMr1tPvTl.jpg

The first image was with basic shapes and layout.  The second included furniture and a background pattern while the final image added a pale layer of a rocket and science icon with a layer effect over it.  The saturation was adjusted to give a stronger colour and the mix of effects on the layer gave a more interesting blend to the layers overall.

The final image definitely has a 1950s feel and contains some information about this decade.  Is it enough?  I think a simple window and curtain design floating on the left above the sofa would have helped solidify the image better.  Maybe some light fittings from the original sketches would have worked.  The pattern is a little strong so maybe bringing the opacity down on it would help too.

test2The objective was met but the image falls short simply because it looks a little sparse.  Perhaps a simpler approach would have been to sketch using the right pencil and paper and then use the software for a colour finish.  Using Ai is fun, but having very little experience with it means that I limit my image considerably when depending on creating the individual elements in the image.  Using an artboard and creating them is fun though and I hope to get better at it.

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Exercise 7 – Using reference

References for the 1950s were gathered under the following headings:

  • People and costume
  • Architecture and interiors
  • Art – painting, drawing, sculpture
  • Graphic Design – posters, books, typography
  • Advertising
  • Transport
  • Film and TV
  • Surface pattern and decoration

All references were then put onto a single board which can be viewed on pinterest – 1950s America

1950sAmerica

1950s America

 

During the 1950s, life in Britain and around the world was recovering from WWII.  The post war period saw massive economic growth in America while Britain found itself slowly recovering from the cost of war.

For the purpose of this exercise, I’m going to focus on the 1950s in America, to demonstrate the type of reference palette that is widely used as a way to indicate the styles and fashions for this period.  In the references gathered on pinterest, there are a number of cities included for variety and contrast, but for the purpose of this exercise it will just be America during the 1950s mentioned in this post.

From a visual perspective the 1950s was a decade of advancement in technology and a celebration of peace and prosperity.  The threat to safety and security during World War II meant that people now wanted to focus on home and nesting.  During this time people wanted to start a family and look to the future.

The main characteristics that typify this decade include baby boomers, rock and roll, consumerism, advancements in technology, new discoveries and a new suburban lifestyle.

The type of trends that were prevalent at this time were tied in strongly with the home.  The design of the home had changed considerably over the past number of years, and a new type of kitchen was beginning to form as a result of advancements in technology designed to help with the preparation of foods.  The intention was to move towards more convenience led meals driven by the emergence of new gadgets for that purpose.  New products meant new sales and consumerism was directly linked with having it all and living the American Dream.

There was a structured and well designed form emerging in the home with consideration having been given to how the kitchen was used and how food was prepared.  Home Economics was a subject that considered the arts and crafts and applied scientific knowledge required for the home.   The role of women within the home was taken very seriously and with the new technological advances they were expected to be able to use new gadgets and run their household effectively.

Interior design became a very popular focus for women, and magazines demonstrating the latest trends assisted with the consumerist attitude at the time.   Strong patterns and colours were to be found around the home and the plan had moved from being clearly defined spaces divided by walls to the open plan format we are so familiar with today.  Designs in furniture were typically sleek with wood veneer finishes as mass produced items were made cheaper by their construction being made of more readily available materials such as cheaper wood or plastic.

Electricity in the home meant that the central focus didn’t have to be the fireplace anymore.  An electric heater could take care of that.  Light fittings become a powerful statement and with the introduction of the T.V. as a form of entertainment, the seating arrangements shifted to place focus on the latest technology in the room.  Other trends and ideals during this American decade are reflected in the art and illustrations as the power of advertising was strongly felt through television and billboards.

Colour T.V. was a luxury item and not many owned this or even a B&W television.  It was common to find people gathering together to watch an event being aired, such as the Queens’ Coronation which was aired live in 1953 in Britain.  During this time the power of television was such that anything was believed as true when advertised regardless of whether studies were conducted or not.  This is reflected in the ‘benefits’ outlined in the tobacco industry commercials at the time.  The consumption of goods was also often associated with being successful as demonstrated in these advertisements.

Advancements in paint to create the first synthetic acrylic paint meant that the act of changing your interior wasn’t a chore in the same way it had been in the decades before.  Colours had been limited prior to the 1950s and the paint wasn’t easy to work with.  The pale colours we associate with this decade first emerged in the automobile industry as pale a yellow, red and violet with emerging advancements in how paint was made.  Cars became more elaborate in design and the cost of owning one was a mark of prestige and comfort.  This trend in colours then made its way into the home.

As mentioned, the paint industry had made advancements in the components used in acrylic paints.  This filtered down to the materials used by artists.  Andy Warhol was one of the first artists to use the new paints and his work was very much a reflection on the consumerist nature of this American period, but it was Richard Hamilton that was at the forefront of the Pop Art movement in Britain in the early 1950s.

The photocopier was also developed during this decade and so the idea of copying and adjusting art began to be expressed and experimented with.  Abstract impressionism was also extremely popular during the late 1950s and combined with Pop Art it expressed a growing discomfort and restlessness in the people.

Fashion was very much focused on specific costumes for specific functions and occasions.  Women wore dresses with the focus on fit and flare.  Hats and gloves were common accessories and there were forms of etiquette for both.  There were no restrictions or rations on materials so full skirts and suits were back.  By contrast a more relaxed ‘sack’ dress was also on trend during this period and fur trimmings were particularly popular.  There was an Asian influence in colours and design for the mid 1950s.

The discovery of DNA in 1953 had an influence on design within patterns and styles.  The Festival of Britain in 1951 also showcased a wide range of products from the future, so this then filtered down into the space age influences in the patterns, shapes and designs in everything.  Diners were a significantly influenced by the motor industry with the mix of pastel leather booths and chrome finishes.  The first testing of the hydrogen bomb had a significant effect on imaginations too, as did the race to space between America and The Soviet Union.

The emerging rock and roll sounds gave birth to the American Teenager who pushed away all the conformities and norms associated with a typical suburban family life.  The ideals of The American Dream were not being echoed in the youth and change was imminent.

Overall there are many styles and images that are firmly stuck in our mind and imagination that directly link us to this particular decade.  The references collected are a small insight into this vast period of change and imply that this was a wonderful period of optimism, new discoveries and visions of the future but with an imminent change that would shape the world we live in today.

 

Sources: 

http://www.history.com/topics/1950s

http://www.historic-uk.com/CultureUK/Britaininthe1950s1960s/

https://en.wikipedia.org/wiki/Acrylic_paint

https://books.google.ie/books?isbn=1606060678

http://www.metmuseum.org/toah/hd/mome/hd_mome.htm

http://www.historic-uk.com/HistoryUK/HistoryofBritain/The-Festival-of-Britain-1951/

https://en.wikipedia.org/wiki/Pop_art

http://www.shmoop.com/1950s/society.html

http://www.retrowaste.com/1950s/tv-shows-in-the-1950s/

 

Exercise 6 – Mood board

Destruction

The word I chose for this exercise was from Exercise 5 – Destruction.  First of all I created a Spider Diagram for the word to see what I associated with it.

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From this I could see that there were 2 distinct interpretations for Destruction – Man-made and natural.  For the natural forms it related to big events rather than small ones, so even though flooding can destroy large areas of land I chose Tsunami for a stronger association with the word.

Man-made destruction is more prevalent and associations ranged from the destruction of a country through war to the destruction of the people through racism, poverty and discrimination.  We’re experiencing the latter three all the time in our countries.

The impressions of it were more to do with the aftermath of destruction, and I found myself leaning towards negative words again.  The impact it has on people can be devastating, but I didn’t mention how people gather together to help each other, as is often demonstrated in rescue parties in the after math of a disaster.  The connotations for the word are more heavily based in negative associations so I struck with that direction.

Exercise6_moodboard
All images were sourced from http://www.google.ie, http://www.dreamstime.com, http://www.123rf.com, wwwshuttershock.com and http://www.gettyimages.com

The images for the Mood Board were a range of man-made and natural disasters, coupled with a colour palette that I felt would be a good representation of the word.  We have a wide range of images related to conflict and extinction, as well as the over powering devastation that nature can cause at a moments notice.

The Doomsday Clock is a constant reminder of how we create our own possible destruction, destroying our environment, our people and our world.  The image of a cell represents how Destruction at a core level is happening to us.  The few images related to natural disasters are things that happen outside of our control and therefore can’t be avoided.  Everything else however, is of our own making.

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All images were sourced from http://www.google.ie, http://www.dreamstime.com, http://www.123rf.com, http://www.gettyimages.com and http://www.shuttershock.com

Here the Texture Board images were a range of materials that are changed from one form into a more weathered and broken form.  They’ve been worn down and decayed from the destruction, but not fully destroyed.  They’re still present and not in their original state, but in some way the new form has a beauty in it.

These textures I found really interesting, the charred wood and the rusted metal exude a weathered quality that gives them more character.  The destruction of the bricks has rendered them almost unrecognizable but the under lying structure is still present and the lines give it a more varied and washed out impression.

The rubble represents a combination of war and natural disaster aftermath.  It remains in so many countries and we see it in photographs as a natural backdrop for places people are trying to live in.  It’s a strong part of our visual interpretation of places at war or recovering from war.

The gas masks in Chernobyl are weathered and useless but have not been destroyed.  This is also true for the toys, classroom and the Ferris wheel.  The materials faced destruction and were impacted by a nuclear disaster, but they appear to be intact and not fully destroyed, just contaminated, decayed and changed.

 

Exercise 5 – Turning words into pictures

This exercise was focused on developing ideas from a list of words below:

Childhood     Exotic    Destruction   Kitchen   Wild   Fashion   Travel

I chose Childhood, as I wanted to revisit this from Exercise 4, begin with a clearer Spider Diagram and then let it evolve into the imagery associated with those words.  The word association was similar to the original but there new words added which were surprising.  I also found myself taking a stronger feminine perspective on it, rather than remaining neutral, so I let it flow that way.

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After the diagram I let the words take on their own form of imagery and in some cases found myself adding images that had not been listed in the diagram.  Again they were experiences of my own and so the words into pictures felt more like a diagram of my own childhood.

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The Powerpuff Girls represent cartoons as they’re a little after my own decade, but the energy behind them is great and they’re easily recognizable as popular childhood characters.  The heart break relates more to the crush you would have had on a pop star or famous actor.

Again this is distinctly a non neutral demonstration of the word, and the imagery doesn’t have much of a ‘shared gender’ aspect to it other than in the painting, hide and seek, radio, exams and cycling activities.  ‘Keep out’ sign is a universal message that continues well into the teenage years!

I think I explored the word well but again relied on my own experiences to dictate the imagery.  It might have worked better if I explored it from both gender perspectives and merged them into one image, but I’m still happy with the product here.  It does highlight that it can be easy to fall back on your own experience to direct the word and imagery association, so a full exploration of the key word is really important.

Exercise 4 – Spider Diagrams

For this exercise I had to create a spider diagram for 4 words given :

Seaside, Childhood, Angry and Festival. 

Spider diagrams (Spidergram is also a term used) are an excellent way to spill out word associations for the above words and generate ideas on what people might associate with them.  At first I thought it was a mind map thing, but on further research I found out that they are not.  They are generally used to plan, create or provoke ideas and they can use words, phrases or sentences.  They revolve around a central image/word/phrase and then branch off in single form.   A mind map will have the same thing essentially but it would have a main heading and sub heading and looks more like a range of thoughts and images spilling out from a central point.  Mind maps represent ideas and concepts in a more literal visual way.

Both are used for helping people to figure out associations and are helpful as a study aid for recalling information.  They’re great for generating ideas or jotting down ideas and are commonly used in the classroom as an aid for taking notes.

I found myself trying to stick with the spider diagram formula, but doodling just happened naturally around the words.  It was still a single branch from the central point, but it felt like it was more a mix of spider diagram and mind map!  It felt more natural to do it this way and I definitely couldn’t resist adding colour.

Spider Diagrams, should be more like this:

spidergram_www.michaelonmindmapping.com

image sourced from http://www.michaelonmindmapping.com/mind-maps/spidergrams-and-mind-mapping-whats-the-difference/

My attempt at the spider diagram went like this:

spider diagram

However, these are the spider diagrams that I ended up doing:

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Seaside was interesting as there was a mix of positive and negative but it was mostly positive.  The most commonly associated word was ‘seagulls’ and one word that surprised me was ‘blue’.

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Childhood felt easy to do and I found most of the words were simply positive associations from my own childhood.  Common words were ‘games’ and a word that surprised me was ‘grass’.

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Angry was the most difficult word to create a spider diagram for, from a point of view that most words associated with it are negative ones.  I was trying to go for ‘passionate’ as a link to it but couldn’t move on from there so didn’t include it.  On second thoughts however there are a good range of words that spin off the word ‘passionate’ but that would have led me away from the central word for this exercise.

Festival

Festival was interesting as there were a wide range of associations here, ranging again from a positive to negative but mostly positive.  My own experience coloured the negative associations but I was happy to see that some of my friends seemed to share the same words!  The most commonly associated words were ‘tents’ and ‘music’ and the new word was ‘sauce'(not highlighted however in the image).

I can see the difference between the spider diagram and the mind map, and how one can assist from a basic ideas and concept level to the next one.  Both work to generate ideas and are helpful for getting the creativity flowing.  The mind map is more detailed, and even though I have images tied in with my diagrams I see the merit in not having them too.

Exercise 3 – Writing a Brief

Exercise 3 – Writing the Brief

The NASA posters released this year featured 14 posters from a range of Illustrators,Designers and Artists from the JPL (Jet Propulsion Laboratory) division of NASA, based in California.  The artists involved approached the project, which was called ‘Visions of the Future’ with a view to celebrating the explorations of the exo planets by NASA.

The posters are all unique in their designs and in their approach to exploring and promoting the exo planet featured yet they all have a certain style in common.

The posters from the range that I wanted to focus on were The Grand Tour, Enceladus and Mars poster, all of which were designed by Don and Ryan Clark of Invisible Creature.

The brief for the designs appeared to be coming from a place of nostalgia and had a very retro feel to them.  They were very clean and clear designs, with a strong imagery focus and a coherent intent behind the message.

NASAPosters

My first impression of them was ‘Wow! What colours!!’.  In particular I loved the implied speed and race to see something rare and exciting as demonstrated in The Grand Tour imagery.  The various styles of space craft also gave a lovely retro vibe to the poster and the lightness of the colour palette gave it a fun tone.  The colour scheme reminded me a lot of ‘The Jetsons’, a cartoon I would have seen in my youth.  It gave me the impression of possible futures and how you might spend your holidays with your family doing something amazing and in space.

The Enceladus poster had a more mature feel to it and the imagery included a couple with a well behaved dog so it gave the impression that this destination might be a slower paced one, so the audience for it might be older.

Mars was strong and a very busy design which gave me the impression that this was a mixed audience and possibly aimed at everyone.  School tours came to mind as a way to educate on the progress of colonization on the planet.  The inclusion of the robots that discovered the planet and sent back the first pictures of it were on the same level as the future astronaut that we imagine may end up there.   I got the impression of a nod to the film ‘The Martian’, as a way of saying that anything is possible.

Overall my impression of the brief was that it could have been outlined as follows:

The Grand Tour :

  • show the key planets that align for the this rare event of aligning once every 175 years.
  • use a colour scheme that evokes a sense of the 50s/60s to echo back to the peak time of excitement about space exploration and the excitement of discovering space.
  • Keep it simple in design and avoid using images of people
  • use posters from the 1950s/60s as inspiration

Enceladus :

  • show the key aspect or feature for this planet
  • keep it simple and clean
  • use posters from the 1950s/60s as inspiration

Mars :

  • demonstrate the exploration of this planet so far and what we have found there.
  • keep the design simple and use a palette that reflects the impression of the planet (red planet)
  • link the intention of colonization with relevant images
  • use posters from the 1950s/60s as inspiration

 

Based on research however, and using the pattern of activity for responding to a brief, this was the possible path that may have evolved for the project.

Receiving the brief

The brief was related to ‘Visions for the Future’ and the idea that we can be architects of the future by visualizing the possibilities of visiting, exploring and imagining what other planets are like.

The inspiration was taken from the Work Project Association Posters from the 1930s and 40s in America.  These posters were used for promoting events and the arts in seventeen states in America.  For this project it seemed that the style related to the national park posters were the focus.

Each poster had its own theme, depending on the planet or event it was depicting.  For The Grand Tour, Enceladus and Mars, the event, moon and planet were depicting very specific things respectively.

Enceladus, Saturns moon, was depicting the plumes that erupted from the south pole.  Mars was representing the discovery of possible life on another planet, in particular the presence of water and the suggestion of possible colonization.   The Grand Tour however, was depicting viewing a rare alignment of planets along a specific flight path, that occurs once only every 175 years.

 

Identifying key words

The Grand Tour – alignment, rare, flight path, repeat, Voyager 2.

Enceladus – plumes, moon, south, Saturn, ice.

Mars – possible future, water, discovery, robots, red planet.

 

Responding to words

The Grand Tour  – Voyager 2 had a specific type of design for the space craft, what will the future style of space crafts be?

Flight path could mean specific journey, flight path indicates busy traffic because of a popular destination.  Rare means expensive and therefore in demand and a very unique experience.

Enceladus  – Plumes can be elegant and graceful, moon is often associated with romance, the plumes contain ice.  Ice means cool, blue, white, clear, transparent and other gases could mean strange mix or effects.   Maybe the plumes act differently to plumes of smoke or erruptions?

Mars  – Red planet…but what type of red?  Water indicated to be present but is it the same as ours?  Does it look the same?  People respond to positive associations with words so the water has to be something we recognize on earth.  Robots beamed back the first image of Mars, it is essentially the first planet that has robots only on it! Can we live there?
 

Generating ideas

Using images from files and records held in NASA for reference, the team of illustrators and artists probably used them for inspiration.  They seemed to have generated ideas related to the concept that these exo planets could one day be visited and made to feel like home.  They most likely did a mind map or spider graph based on what words they  associated with each of the events or planets.

They most likely did a mood board or inspiration board that they associated with space.  As the brief did link in with the WPA poster design, I imagine they would have experimented with colours a lot and may have gathered a colour palette from images from space in NASAs files.   It did seem that they kept their colours in groups of 3 and 4, so complementary schemes would have been important.

Research

WPAPosters

WPA posters were strongly suggested as a design element to go with, so what does that involve?

Brief background on the WPA posters:

During the Great Depression of the late 1930s in America, a large number of artists found themselves out of work.  The Federal Arts Project was created as a relief measure aimed at employing  these artists.  Part of the project involved the creation of over 2000 posters by the Work Progress Administration.  These posters were designed to promote the arts and events in seventeen states in America.  The posters designed to promote Americas  national parks are amongst some of most famous designs from this period.

The artists were engaged with a wide range of commissions such as mural painting, sculpting, handcraft techniques such as book binding and block printing and many others.(see https://en.wikipedia.org/wiki/Federal_Art_Project for more details).

Drawing ideas up

A number of ideas were drafted up by the group of artists involved and were reviewed, edited and revamped many times.  The concepts and revisions were numerous and underwent input from the JPL experts to ensure that were representing the exo planets accurately and any important details were noted correctly.

Choosing ideas

The ideas generated were originally just about focusing on the exo planets and celebrating NASAs study of them.  It wasn’t until the director of JPL went on holidays and saw a WPA poster(link to pinterest on posters that may have inspired) that the direction of the brief seemed to evolve into the more nostalgic retro design for the posters.  In particular it was the national park posters style that evoked this sense of exciting adventure and so that style was suggested in feedback as something to include in the poster design.

In the case of The Grand Tour poster, they were experimenting with the image when they discovered that the inverted image worked better and so they went with that.

 

Working within the given format and creating ‘thumbnails’

The style of the WPA posters for the national parks of America are very distinct and so the style and colour scheme were adapted from them and tweaked to be included with the designs already working.

As a result the limited colour palette and silk screen print method would imply that careful consideration of which colour would dominate was employed.  Thumbnails for layout would have been very important for exploring the tonal values of the image as well as the text and font size.  The final layout was important as keeping a flow in the image and ensuring the key information was legible and easy to follow was an essential component to making it a successful design.

Thumbnails would have given the artists a chance to play with the direction of the lines, the plumes and consider the size of objects relative to each other within the scheme.  In the posters there was limited areas for text and so it had to be clear and clean and easy to read.

Considering viewpoint, composition, content and Visuals

Composition, as mentioned earlier in relation to ensuring key information was conveyed clearly, is very important.  In The Grand Tour the eye is focused on movement, speed and a rare event so there is a race to see it. The eye was drawn to the spacecrafts and the various types used over the years are clearly lined up.  They were an important part of the composition, but the greatness of the planets is expressed in the size of each one relative to the spacecraft.

The lines of colour indicate a blurring effect from speed and the colours evoke a sense of fun and playfulness.

Enceladus has a darker colour palette but the eye is drawn to the observation deck with the couple and their dog.  They have a magnificent and unobstructed view of a spectacular display and the angle of the moon tilted to an 8 o’clock position just adds to the drama.

Mars was done more in an infographic style and its aim was to show the progress being made on the planet now, as well as the potential of living there in the future.  The black and white circles lead your eye around the poster to consider each element of progress and into the newer possibilities with water and plants and possible real life on Mars.  The text is in a warm yellow to add to the ‘heat’ and the main colour being red adds to the assumed public knowledge of Mars as the ‘red planet’.  The astronaut gives a nod to the Humans on Mars 2030 project while morse code through visual odometry spells out ‘JPL’.

Final artwork

The final artwork, after many revisions and considerations and plenty of experimentation, reveals 3 very different posters that have an overall common theme.  They’re also silk screen printed, which would make the colours stand out and give a professional and highly polished finish to the overall project.  They almost appear digitally made because the colours are so striking, so hearing that the final product was silk screen printed gave it a whole other level of respect.

The overall impression having reviewed the process from the research found, really shows how much consideration went into creating these posters.  They reworked and revised the designs continuously and asked for feedback from others on a regular basis and re-edited the work until it evolved into something that completely hit the brief.

They all reveal a place that you would want to visit and discover and these posters evoke a sense of wonder about the possibilities for the future in relation to space travel the future potential for space as a holiday destination.